The Fragrance Foundation hosted the 34th annual FiFi Awards Monday night in New York City.  Actress Geena Davis took center stage to host the event in an atmosphere of glamour and excitement.  Davis was joined by presenters Sarah Jessica Parker, Vivica A. Fox, Philip Bloch, Betsey Johnson, Lee Ann Womack, John Corbett, Bo Derek and Vanessa Minnillo
               
This year’s FiFi award winners are:
 
Fragrance of the Year – Women’s Luxe
euphoria Calvin Klein – Coty Prestige
 
Fragrance of the Year – Men’s Luxe
Armani Code – Giorgio Armani Parfums
 
Fragrance of the Year – Women’s Nouveau Niche
Narciso Rodriguez ‘for her’ Eau de Parfum – Beauté Prestige International
 
Fragrance of the Year – Men’s Nouveau Niche
Armani Privé (Ambre Soie/Bois d’Encens/Eau de Jade/Pierre de Lune) – Giorgio Armani Parfums
 
Fragrance of the Year – Women’s Private Label/Direct Sell
So in Love – Victoria’s Secret Beauty
 
Fragrance of the Year – Men’s Private Label/Direct Sell
Today. Tomorrow. Always for Men – Avon Products, Inc.
 
Fragrance of the Year – Women’s Popular Appeal
Spirit Antonio Banderas for Women – Puig Fragrances & Personal Care, Inc.
 
Fragrance of the Year – Men’s Popular Appeal
Stetson Black – Coty Beauty US
 
Fragrance Hall of Fame
Fracas de Robert Piguet – Fashion Fragrances & Cosmetics, Ltd.
 
Interior Scent Collection of the Year
Apothia Aromatic Collection Candles – Latitudes International For Apothia
 
Bath & Body Line of the Year
Island Michael Kors – Michael Kors Beauty
 
Hall of Fame
Evelyn H. Lauder
 
Best Packaging of the Year – Women’s Prestige
Armani Privé (Ambre Soie/Bois d’Encens/Eau de Jade/Pierre de Lune) – Giorgio Armani Parfums
 
Best Packaging of the Year – Men’s Prestige
Armani Privé (Ambre Soie/Bois d’Encens/Eau de Jade/Pierre de Lune) – Giorgio Armani Parfums
 
Best Packaging of the Year – Women’s Popular Appeal
Celine Dion Belong – Coty Beauty Us
 
Best Packaging of the Year – Men’s Popular Appeal
Today. Tomorrow. Always For Men – Avon Products
 
Retailer of the Year
Nordstrom
 
National Advertising Campaign – Television
Lovely Sarah Jessica Parker – Coty Prestige
 
National Advertising Campaign – Print
Flowerbomb By Viktor & Rolf – L’Oréal Designer Fragrances
 
Also at the event, four FiFi Award winners who were announced at the FiFi Finalists Breakfast on Feb. 28 were introduced and recognized for their achievements.
 
Editorial Excellence in Fragrance Coverage – Women’s Scent Feature
ELLE Magazine – “Modern Vintage” – November 2005 Issue
 
Editorial Excellence in Fragrance Coverage – Women’s Scent Bite (Tie for First Place)
ELLE Magazine – “Star Maps” – September 2005
Elegant Bride –“Scents of Style” – Fall 2005
 
Editorial Excellence in Fragrance Coverage – Men’s Feature
ELLE Magazine – “The Man Show” – October 2005
 
Technological Breakthrough of the Year
Valois Group for Imagin
 
Evelyn H. Lauder, Senior Corporate Vice President of The Estēe Lauder Companies Inc., received The Hall of Fame Lifetime Achievement Award.  Evelyn Lauder was chosen as this year’s winner by The Fragrance Foundation’s Board of Directors for the extraordinary ingenuity, dedication and inner resources she has brought, not only to her Company’s success, but to the entire fragrance industry.
 
Another highlight of the evening was the acknowledgement of fragrance sales specialists, David Atwood and Sharron Moeckel, who were the top scorers on the Certified Fragrance Sales Specialist exam. Atwood is a fragrance sales specialist for Clarins Fragrance Group at Kauffmans East View in Victor, New York, and Moeckel is a fragrance sales specialist for Clarins Fragrance Group at Dillards in Little Rock, Arkansas.
 
Established in 1949, The Fragrance Foundation is a non-profit educational organization whose mission is to enhance the image of the Fragrance Industry to the public and expand the appreciation and use of fragrance in all its forms across all distribution channels in the Americas.